The Dudley Group NHS Charity – the local NHS charity in Dudley – have launched a refreshed brand, new website and mascot thanks to a development grant from NHS Charities Together.
The charity partnered with marketing agency Black Bear Creative to create the new “Smiles” branding, to reflect how the charity strives to bring happiness to patients and staff, and this is reflected in their new logo.
The new strapline for the charity is ‘Making every day better’, reflecting the charity’s aim to support the wellbeing and experience of patients, visitors, and staff of The Dudley Group NHS Foundation Trust. Dudley Group NHS Charity aims to make every day better for everyone in the community by providing services and facilities over and above what the local the Trust and the NHS can provide.
The agency has also worked with the Dudley Group NHS Charity to develop its first standalone website www.dgnhscharity.org. With an eye-catching design and user-friendly feel, the charity hopes the new site will help to increase public engagement, fundraising and awareness of the fantastic work we do as a charity and as an NHS Trust. The website showcases a wide range of ways to support the charity through donating, fundraising and volunteering with a calendar of events which people can sign up to in mere minutes.
The Dudley Group NHS Charity also unveiled the newest member to their team, their new charity mascot. Aati the friendly fox was designed by eleven-year-old Laila Adams-Flash, who won a competition run by the charity for local children. The charity worked with educational resource publishing company Twinkl who spent time with Laila to bring Aati to life alongside their world-renowned design team. Rainbow Productions transformed the design into a larger than life costume, which made its first appearance at Russells Hall Hospital today!
Jon Goodwin, head of grants at NHS Charities Together, said: “We are thrilled to see this Development Grant being put to such good use. The refreshed ‘Smiles’ brand, the new website and friendly fox mascot really capture the charity’s role in promoting the wellbeing of patients, staff and communities every day. We hope that the easier to use and more aesthetically pleasing website will help further increase engagement with people who might otherwise struggle to connect with the important work of Dudley Group NHS Charity.”
Nithee Patel, head of fundraising and charity, said: “Today is a huge milestone for the Dudley Group NHS Charity, we now have our own powerful and modern brand identity and presence online. Aati is the charity’s first ever mascot and ambassador and will go on to support the charity’s fundraising for resources, equipment and projects which will benefit The Dudley Group NHS Foundation Trust’s patients and staff members for years to come. Thank you to everyone who has supported us to make today happen.”
To find out more about the charity please visit its new website www.dgnhscharity.org.
